Bold colors, serious sun protection, made for kids.

Solilo is a new kids' brand starting with one thing we couldn't find done right: rashguards that hold up to a full day of play and don't look like everything else on the rack.

We're building the first collection now — UPF 50+ fabric, made to move, in colors that aren't afraid of themselves. Yellows, turquoises, oranges. The colors kids actually pick.

This is the early stretch. If that sounds like your kind of brand, jump on the list and we'll show you what we're making as soon as it's ready.